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Prof. He Zhiyi, former general manager of a state owned enterprise and joint-stock company, board chair of a privately run enterprise, vice director of municipal electric power bureau. Professor He now is assistant chairman of Peking University 's Guanghua School of Management, president of the Peking University Enterprise Management Case Study Center, chief editor of Peking University Business Review, vice chairman, secretary of the China Association for National Economic Management, director of International Federation of Scholarly Association of Management (IFSAM). His fields of research include Strategic Management, Marketing and corporate culture.
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