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MARCO IANSITI: The interview of MARCO IANSITI who had founded the theory of 'Business Ecosystems'
MARCO IANSITI, David Sarnoff Professor of Business Administration, is a faculty member in the Technology and Operations Management Unit. He has taught a variety of Executive and MBA courses on innovation, entrepreneurship, and operations and is the creator of two HBS courses, “Managing Product Development” and “Starting New Ventures” (with HBS Professor Myra Hart). He is an expert on the technology and operations strategy and the management of innovation. His research has focused on technological innovation, product development, entrepreneurship, and operations—specifically the drivers of productivity, flexibility, and adaptation in organizations. His latest research studies innovation and operations in networks of organizations, examining the strategy and innovation processes of key organizations including Microsoft, IBM, Hewlett Packard, Wal*Mart, AT&T and Dell, along many others. He is the author or coauthor of more than 50 articles, papers, book chapters, cases, and notes. His latest article, “The Ecology of Strategy” (with R. Levien), was published in the Harvard Business Review, in March 2004 and his book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (also with R. Levien) was published in August 2004. Professor Iansiti has advised a variety of Fortune 500 firms and is a member of the board of directors of Keystone Strategy Inc., a consulting firm he co-founded, as well as Avnera, a wireless chip company.

Click to view the interview. Chinese Version